Five Main Issues at a Glance
Google is already finding chronosbhw.com — a positive starting point. Over the last three months, the site earned about 8,200 clicks from roughly 4.1 million impressions in Google Search Console. That level of visibility means the business is getting real chances to appear when people search.
The concern is that too little of that visibility is turning into visits from people who may be looking for the services the business offers. Site-wide CTR is about 0.2% — low even for a medical and wellness brand. More than 230 URLs received impressions but zero clicks during this period.
A large share of visibility comes from branded-local searches (especially "chronos metairie"), which alone accounts for ~2.8M impressions across 122 URLs with extremely low click rates. Service-related searches tell a more important story: weight-loss and GLP-1 content earns healthier click capture, while NAD therapy, hormone, and aesthetics topics are visible but under-clicked. Fitness is a brighter spot.
Times shown in Google
4.1M
Website visits earned
8,200
Pages shown but never clicked
237+
1Search visibility is not becoming enough qualified traffic
The short answer
Google is showing Chronos to a very large audience — about 4.1 million times in three months — but only about 8,200 of those appearances turned into website visits. That is like being seen in a crowded room thousands of times and only a handful of people walking over to talk. The site is visible, but it is not reliably turning that visibility into website traffic from people who may be researching care.
The numbers
| Who is searching | Times Chronos appeared in Google | Website visits earned | Visit rate |
|---|
| People searching for services (not by brand name) |
~598K |
~1,500 |
0.24% |
| Everything combined |
~4.1M |
~8,200 |
0.2% |
Chart — How often visibility becomes a visit
This is the core problem in one picture. A low visit rate means people see Chronos in Google but choose not to click — they may go to a competitor, call from the map listing, or simply leave.
So what? More than 230 pages were shown in Google but never earned a single click. Even service-related searches — the ones more likely to represent new patient interest — convert at just 0.24%. The site needs more of its Google appearances to become actual website visits.
2Branded searches may be inflating visibility numbers
The short answer
A huge share of the 4.1 million Google appearances comes from people who already search for "Chronos" by name — especially with a location like Metairie. That makes overall visibility look stronger than it is for finding new patients. The query "chronos metairie" alone accounts for roughly 2.8 million appearances across 122 different pages, yet almost none of those become website visits.
The numbers
| Who is searching | Times Chronos appeared in Google | Website visits earned | Visit rate |
|---|
| People searching for Chronos by name + location |
~2.8M |
~1,100 |
0.04% |
Chart — Where most of the visibility comes from
The tallest bar tells the story: most Google appearances are from people who already know the brand. That volume makes headline metrics look healthy, but it does not represent new demand for services.
So what? Branded searches inflate the visibility numbers but almost never become website visits — roughly 1 visit for every 2,500 appearances. When reading organic performance, separate "people already know us" from "people researching treatments for the first time."
3Service searches are visible but under-clicked
The short answer
Chronos shows up in Google for the services it offers, but not all services convert that visibility into website visits equally. Weight-loss and fitness content is working. NAD therapy and hormone-related topics are being shown often but rarely chosen — meaning prospective patients may be seeing Chronos and clicking a competitor instead.
The numbers
| Service area | Times shown in Google | Website visits earned | Visit rate |
|---|
| NAD therapy |
~240K |
~63 |
0.03% |
| GLP-1 / weight-loss |
~126K |
~662 |
0.5% |
| Testosterone / HRT |
~69K |
~32 |
0.05% |
| Fitness / gym |
~23.5K |
~284 |
1.2% |
Chart — Visit rate by service line
Longer bars are better. They mean more people who see Chronos in Google actually click through. NAD has the most visibility but the worst visit rate — a sign that something about how those results appear (or which page Google shows) may be pushing patients elsewhere.
So what? NAD therapy alone was shown ~240,000 times but earned only 63 website visits. GLP-1 and fitness prove the site can win clicks when the right page matches the search — those patterns should be the model for underperforming service lines.
4Organic performance split across old and current URLs
The short answer
After the website redesign, many old web addresses still appear in Google's reporting. About 7 in 10 URLs found in the audit are redirects to newer pages. That does not necessarily hurt patients, but it makes it harder to know which current pages are actually driving traffic and leads.
The numbers
| Old addresses that redirect to a new page (of 824 checked) | 583 |
|---|
| Old addresses still showing up in Google performance reports | 369 |
|---|
| Groups where the same page has multiple web addresses | 133 |
|---|
| Current live pages on the website today | 216 |
|---|
Chart — Where search credit is landing
The long orange bar is the key story: most of what Google and our tools "see" on this site is legacy web addresses, not the current pages patients would land on today.
So what? Performance reports may be splitting credit across old and new versions of the same page. Before investing heavily in a specific page or service line, the team needs to consolidate which current URL actually owns that traffic.
5Slow pages may reduce the value of organic visits
The short answer
Slow pages do not cause low click rates — people have not visited yet when that is measured. But once someone does click, a slow load can cost trust, patience, and conversions. Key pages like specials, the fitness center, and contact scored poorly in speed testing, even though they already earn meaningful traffic.
The numbers
| Overall website speed grade (out of 100) | 54 — needs improvement |
|---|
| Pages scoring below 50 (slow) | 89 |
|---|
| Pages with slow main-content load times | 210 of 224 tested |
|---|
| Slowest high-traffic page | /specials (score 32) |
|---|
Chart 1 — Overall speed grade
Google recommends 90 or above. At 54, the site is in "needs improvement" territory — patients who click through may wait longer than they expect, especially on mobile.
Chart 2 — How widespread the problem is
This is not a one-page issue. Nearly every page tested had a slow main-content load time — including pages that already bring in organic traffic and support bookings or form fills.
So what? Chronos is already earning visits on pages that load slowly. Fixing speed on high-traffic conversion pages (contact, specials, fitness center, weight-loss) protects the value of the organic traffic the site is fighting to earn.
Data Reviewed
| Source | What was available | How it informed the findings |
|---|
| Google Search Console (API export) |
3-month page, query, and page+query data for 440 URLs and 32,000+ queries |
Domain visibility, CTR, query intent mix, service-family performance, and URL fragmentation |
| Google Search Console URL Inspection (API) |
304 inspected URLs with indexing and canonical signals |
Confirmed most live pages are indexed; identified redirect-state URLs still in the dataset |
| GA4 organic landing pages (API) |
692 landing pages with organic sessions and key events |
Business context for which pages matter after the click; legacy path traffic |
| Screaming Frog export |
824 crawled URLs with merged GSC, GA4, URL Inspection, Lighthouse, and on-page fields |
Crawl status, redirect volume, performance scores, rich-result errors, and cross-source page signals |
| Live XML sitemap |
216 URLs, all returning 200 in crawl match |
Confirmed current intended URL footprint is clean and discoverable |
| Ubersuggest site audit exports |
Metadata, 4xx, blocked-page, and broken-link warnings across 12 CSV reports |
Secondary cleanup signals; position tracking for 99 keywords |
| Ubersuggest position tracking |
99 tracked keywords with rank and landing URL |
Market context for local terms where Search Console shows weaker capture |
Query-level Search Console data was available, so the report can separate branded, branded-local, commercial, local, and informational search patterns. GA4 data is organic-channel only. No rendered page body copy was supplied — this audit evaluates titles, headings, URL patterns, crawl metadata, and performance data.
Finding: Search Visibility Is Not Becoming Enough Qualified Traffic
What is happening
Google is showing chronosbhw.com frequently, but the site is not earning visits at the rate that visibility would suggest. Across the analysis window, the site received about 4.1 million impressions and roughly 8,200 clicks — a CTR of about 0.2%.
A major driver is branded-local demand. Searches classified as branded-local generated about 2.8 million impressions but only about 1,100 clicks (CTR near 0.04%). The single query "chronos metairie" alone produced about 2.8 million impressions across 122 different URLs. Many of those appearances sit on or near position 1–2, yet the click rate remains very low.
Non-branded commercial and local-commercial searches generated about 598,000 impressions and roughly 1,500 clicks (CTR near 0.24%). That is better than the site average, but still modest relative to the visibility volume.
| Evidence | What the data shows | Business meaning |
|---|
| Site-wide Search Console totals |
~4.1M impressions, ~8.2K clicks, ~0.2% CTR |
The site is visible, but appearances are not consistently becoming visits |
| Branded-local intent bucket |
~2.8M impressions, ~1.1K clicks, ~0.04% CTR |
A large share of visibility is existing-brand demand, not new service discovery |
| "chronos metairie" query |
~2.8M impressions across 122 URLs, ~851 clicks |
One branded search inflates totals and spreads credit across many pages |
| 237 URLs with impressions, zero clicks |
More than half of visible URLs never earned a click |
Many indexed pages are shown but not chosen in search results |
| Non-branded commercial/local-commercial |
~598K impressions, ~1.5K clicks |
New-demand searches perform better than average, but still under-capture clicks |
Impressions by segment — total Google appearances
CTR by segment — visits earned per appearance
237 URLs received impressions but zero clicks. Non-branded commercial searches convert 6× better than branded-local, but still underperform.
Why this matters to the business
Chronos is already getting chances to be seen in Google. The larger concern is that those chances are not reliably becoming website visits — especially from people who may be comparing providers or researching treatments for the first time.
What this points to
This points to a click-capture and measurement issue more than a basic discovery problem. Google clearly knows the site exists and shows it often. The gap is between being shown and being chosen. Branded-local impressions make the overall picture look healthier than it is for new service demand, and the low site-wide CTR makes it harder to judge organic performance from headline numbers alone.
Recommended resolution
| Recommended action | Why this is the right next step | Business impact | Ranking-risk control |
|---|
| Build separate Search Console reporting views for branded-local vs. non-branded service queries |
This does not change the live site, so it carries no ranking risk. It tells the team whether CTR is truly weak on service demand or mostly distorted by people already searching for the brand by name |
Cleaner decision-making about where page changes are actually needed |
No live-site changes; reporting only |
| Review Google Business Profile completeness (hours, services, photos, posts) as a parallel track |
Branded-local searches with position 1–2 and near-zero CTR often mean searchers get what they need without clicking the website |
May recover engagement from branded searchers who currently never reach the site |
Does not alter website URLs or content |
| Flag the 237 zero-click URLs for review only after non-branded reporting is clean |
Many of those URLs appear only for branded-local queries; rewriting them prematurely could disrupt pages that are not the real problem |
Focuses effort on pages tied to new customer demand |
Avoid bulk rewrites based on distorted headline CTR |
The team should know this worked if non-branded service CTR improves measurably over 30–60 days while branded-local CTR stays low (which is normal). Site-wide CTR alone is not a useful success metric for this issue.
Finding: Service-Related Searches Are Visible But Under-Clicked
What is happening
The site appears for searches tied to services Chronos offers, but several important service families earn far fewer clicks than their impression volume would suggest.
Weight-loss and GLP-1-related searches are the strongest service area. Queries mentioning GLP-1, semaglutide, or tirzepatide generated about 126,000 impressions and roughly 660 clicks (CTR near 0.5%).
NAD therapy is visible but weakly clicked — about 240,000 impressions and only about 63 clicks (CTR near 0.03%). Hormone and testosterone content shows a similar pattern (~69,000 impressions, ~32 clicks). Fitness is comparatively stronger (~23,500 impressions, ~284 clicks, CTR near 1.2%).
| Evidence | What the data shows | Business meaning |
|---|
| NAD query family |
~240K impressions, ~63 clicks, ~0.03% CTR |
High demand for NAD searches; site is shown but rarely clicked |
| "nad injections" |
~104K impressions, 26 clicks |
A core treatment term creates visibility without visits |
| Testosterone/HRT queries |
~69K impressions, ~32 clicks |
Informational hormone content is visible but under-chosen |
| GLP-1/weight-loss queries |
~126K impressions, ~662 clicks |
Weight-loss content is the clearest click-capture success |
| Fitness/gym queries |
~23.5K impressions, ~284 clicks |
Local gym demand converts to clicks more reliably |
| Ubersuggest position tracking |
#1 for "fitness centers in metairie"; #25–35 for broader NOLA terms |
Strong local fitness visibility; broader terms are weaker |
Impressions by service line — how often each topic appears in search
CTR by service line — which topics turn visibility into visits
NAD has the most impressions (240K) but the lowest CTR (0.03%) — only 63 clicks. GLP-1 earns 10× more clicks per appearance.
Why this matters to the business
These are the searches where someone may be researching a treatment, comparing local providers, or deciding whether to book a consultation. NAD and hormone topics in particular show that Google is giving Chronos visibility on commercially relevant terms, but competitors or other results may be winning the click.
What this points to
This is the more important click-capture story beneath the branded-local noise. The site is not invisible for service searches. For several high-value treatment areas, it is shown often and clicked rarely. That pattern may reflect how the result looks in search (title, description, URL), which URL Google chooses to show, competition in the results page, or a mismatch between query intent and the page Google surfaces. The data cannot prove which of those is dominant, but it does show the gap is real and concentrated in specific service lines.
Recommended resolution
| Recommended action | Why this is the right next step | Business impact | Ranking-risk control |
|---|
Start with a controlled group: /wellness/nad-therapy, /blog/hrt/testosterone-in-women-explained, and /blog/hrt/low-testosterone-in-women-signs-symptoms-and-what-to-do-about-it |
These pages already have strong non-branded impressions with weak clicks; they are the clearest evidence-backed starting set |
Targets pages where improved click capture could bring in treatment-research visitors |
Keep URLs and page intent stable; adjust titles, descriptions, H1s, and above-fold clarity only |
| Use actual query data to guide copy changes on those pages |
"nad injections," "nad injections benefits," "testosterone for women," and "low testosterone in women" should appear clearly in titles and descriptions where medically appropriate |
Aligns search snippets with what people are actually searching for |
Do not rewrite body content sitewide; limit changes to snippet-level and above-fold clarity first |
| Strengthen internal links from high-performing GLP-1 blog posts to NAD and HRT service pages |
GLP-1 content already earns clicks; it can pass relevance signals without changing those successful pages aggressively |
Helps Google and users connect related treatment content |
Preserve GLP-1 URLs and content that already perform |
| Use GLP-1 blog posts as the model, not a template for bulk rewrites |
The "not losing weight on GLP-1s" article earns ~0.8% CTR on non-branded queries — study its title pattern and query alignment |
Applies a proven internal example rather than generic SEO advice |
Change one service group at a time; compare 30–60 days of post-change Search Console data against the locked baseline before expanding |
Ranking-risk control: do not rewrite every service page at once. Expand improvements only after the controlled group shows measurable non-branded CTR or click gains.
Finding: Organic Performance Is Split Across Old And Current URLs
What is happening
Search and analytics data is still attached to older page addresses, even though the site now uses newer URL structures. The crawl found 583 redirecting URLs (301) out of 824 total addresses discovered. In Search Console, 369 URLs with redirect behavior still carried performance data during this window.
The data identified 133 URL variant groups where multiple addresses normalize to the same destination. Examples include homepage variants across http/https/www (~754K combined impressions), `/aesthetics` and legacy `/aesthetics-page` (~383K), NAD redirect vs current page (~190K), and flat legacy blog paths alongside `/blog/...` structured paths.
GA4 organic landing data shows legacy paths still received meaningful organic sessions — roughly 2,300+ sessions across 32 legacy-address rows.
| Evidence | What the data shows | Business meaning |
|---|
| 133 normalized URL variant groups |
Multiple addresses share credit for the same content |
Performance is fragmented; hard to see a single page's true contribution |
| 369 redirected URLs with GSC data |
Old paths still carry clicks and impressions |
Reports overstate the number of "active" URLs and split metrics |
| /nad-injections → /wellness/nad-therapy |
~100K impressions on redirect; ~88K on current page |
NAD performance is divided across old and new addresses |
| Flat vs. /blog/ GLP-1 articles |
Combined ~126K impressions; ~1,090 clicks split across both paths |
Strong content performance is harder to read as one asset |
| GA4 legacy organic sessions |
~2,300+ sessions on old-path landing URLs |
Analytics also credits outdated addresses after the click |
| URL Inspection (95 NEUTRAL verdicts) |
Many legacy URLs show "Page with redirect" status |
Google recognizes redirects, but old URLs remain in the performance dataset |
369 redirected URLs still carry GSC clicks and impressions — performance credit has not consolidated to current addresses.
Why this matters to the business
This may not be the direct cause of weak click-through, but it makes it much harder to know which pages are actually helping the business earn traffic, engagement, and leads.
What this points to
This looks like a post-migration measurement footprint rather than a current sitemap or indexing failure. Redirects are in place and Google is handling them, but the performance history has not consolidated cleanly in the reporting data. That creates noise when evaluating which templates, services, and content types are truly performing.
Recommended resolution
| Recommended action | Why this is the right next step | Business impact | Ranking-risk control |
|---|
| Normalize reporting by grouping the 133 URL variant sets before judging any page |
Gives a single performance number per destination page; prevents misreading split metrics as separate page failures |
Trustworthy baseline for deciding which pages to improve |
No live-site changes |
Confirm internal links across the site point to current /blog/... and /wellness/... paths, not flat legacy slugs |
Redirects preserve search value, but internal links to current URLs help Google consolidate faster |
Reduces ongoing split between old and new paths |
Do not remove existing 301 redirects |
| Leave high-performing legacy redirects in place |
Flat GLP-1 paths still earn hundreds of organic sessions; removing redirects would risk losing that traffic |
Preserves continuity for users and Google |
Never delete redirects that still carry clicks, impressions, or sessions |
| Add a monthly "variant group" view to Search Console exports |
Makes it easy to track whether consolidation is improving over time as Google recrawls |
Long-term reporting clarity |
Passive monitoring; no ranking disruption |
The team should know this worked if variant-group totals stabilize and individual legacy URLs gradually lose standalone impression share while current URLs hold or gain combined credit — typically over 60–90 days of recrawl cycles.
Finding: Some Search-Visible Pages Have Technical Clarity Issues
What is happening
Six URLs returned 404 errors while still receiving Search Console impressions (~1,070 combined). Three live pages have invalid structured data: `/wellness/weight-loss/louisiana-telehealth`, `/wellness/weight-loss/texas-telehealth`, and `/team/mace-scott`. URL Inspection found no canonical mismatches; 209 of 304 inspected pages received a PASS verdict.
| Evidence | What the data shows | Business meaning |
|---|
| 6 GSC-visible 404 URLs |
~1,070 impressions, 4 clicks on dead addresses |
Some searchers may hit broken pages after clicking |
| 3 pages with unparsable structured data |
Telehealth state pages and a provider bio page |
Important conversion and trust pages may be harder for Google to interpret |
| 209 URL Inspection PASS / 95 NEUTRAL |
Most current pages indexed; NEUTRAL mostly redirect-state legacy URLs |
Core site is indexed; legacy redirect URLs still appear in inspection sample |
| Ubersuggest 93 reported 4xx URLs |
Mostly preview/editor URLs, query-string variants, and /brow/ path typos |
Bulk of Ubersuggest 4xx noise is not supported by Search Console demand |
Core site is healthy (209 pages indexed) — remaining issues are targeted: 6 dead URLs still visible in search, 3 pages with broken schema.
Why this matters to the business
These issues affect a smaller set of pages than the sitewide click-capture pattern, but they land on pages with real business value — telehealth enrollment paths, provider credibility pages, and content topics that still have search demand.
What this points to
This is a targeted cleanup layer on top of the larger visibility story. The site is broadly indexable and the current sitemap is healthy. The remaining technical risks concentrate on legacy dead URLs still visible in search data and a handful of live pages where structured data is not parsing correctly.
Recommended resolution
| Recommended action | Why this is the right next step | Business impact | Ranking-risk control |
|---|
| Redirect the 6 GSC-visible 404 URLs to the closest relevant current live page |
Preserves any remaining search value and prevents users from landing on dead pages |
Removes broken search landing paths with real impression history |
Low risk: 301 redirects to related live content |
| Fix unparsable structured data on Louisiana telehealth, Texas telehealth, and the Mace Scott team page |
These pages already earn organic traffic; schema repair improves clarity without changing page intent |
Better chance of rich-result eligibility on high-value pages |
Repair schema only; do not rewrite page content or URLs |
| Ignore the bulk of Ubersuggest 4xx warnings unless a URL also appears in Search Console or GA4 |
93 Ubersuggest 4xx entries are mostly preview URLs (/site/9223eb51/...), UTM variants, and /brow/ typos |
Avoids wasting effort on URLs with no search demand |
No action needed on noise URLs |
The team should know this worked if the 6 legacy 404 URLs drop out of Search Console coverage reports within 30–60 days and structured-data validation passes on the three live pages.
Finding: Slow Pages May Reduce The Value Of Organic Visits
What is happening
Across 224 tested pages, the average performance score was about 54. About 89 live pages scored below 50. LCP was flagged on 210 pages. Several important pages appear slow in Lighthouse lab testing.
| Page | Perf. score | LCP (ms) | GSC clicks | GA4 organic sessions |
|---|
| /patient-support/weight-loss-education |
37 |
~33,400 |
18 |
541 |
| /fitness-center |
36 |
~16,800 |
365 |
1,237 |
| /wellness/weight-loss |
47 |
~16,100 |
131 |
401 |
| /wellness/weight-loss/texas-telehealth |
41 |
~17,000 |
43 |
213 |
| /specials |
32 |
~10,100 |
41 |
1,956 |
| /contact |
31 |
~15,300 |
25 |
91 (31 key events) |
All six pages score below 50. /specials (score 32) and /contact (score 31) earn high traffic and conversion activity despite being among the slowest.
Why this matters to the business
Search visibility only creates business value if the visit can turn into a call, form submission, booking, or next step. Slow or unstable pages can erode trust and patience after someone clicks — particularly on mobile.
What this points to
Page experience appears to be a real risk on templates that already earn meaningful organic traffic and business engagement. The performance issue is broad (210 pages with LCP discovery flags) but is most consequential where traffic and key events already concentrate.
Recommended resolution
| Recommended action | Why this is the right next step | Business impact | Ranking-risk control |
|---|
Prioritize speed work on /contact, /fitness-center, /wellness/weight-loss, and /specials |
These pages combine slow lab scores with existing organic sessions or key events |
Protects conversion value from visits that already arrive |
Template and asset fixes only — no URL, title, or content rewrites during the speed pass |
| Focus on shared template causes: image weight, render-blocking scripts, font loading, and third-party widgets |
210 pages share LCP discovery flags, suggesting sitewide template issues rather than isolated page problems |
One template fix can improve many pages at once |
Avoid page-level content changes while diagnosing performance |
| Measure improvement via GA4 engaged sessions and key events on contact and weight-loss paths |
Speed gains should show up as better engagement after the click, not in Search Console CTR |
Connects technical work to business outcomes |
Allow 28+ days after deployment for Core Web Vitals field data to reflect changes |
Ranking-risk control: treat this as a technical and asset optimization pass. Do not combine speed work with title rewrites or URL changes on the same pages.
Secondary Findings And Lower-Priority Cleanup
| Finding | Plain-English meaning | Why it is secondary |
|---|
| Ubersuggest metadata warnings |
On-page metadata is inconsistent on some URLs |
Most flagged URLs do not have meaningful Search Console demand; core issue is click capture |
| Ubersuggest 93 reported 4xx errors |
Crawler found many broken URLs |
Majority are preview/editor URLs, UTM variants, or preview paths — not supported by GSC impressions |
| 71 of 99 Ubersuggest tracked keywords "not ranked" |
Third-party tool shows limited rank coverage |
Search Console proves the site ranks for many terms; Ubersuggest tracking set is narrow |
| Low word count on 8 pages |
Some pages have thin content by word-count standards |
Several are events, promotions, or utility pages without strong search demand |
| 6 pages blocked from crawling |
Some URLs have robots directives |
Includes intentional noindex pages such as pop-ups and policy pages |
| 7 noindex live pages in crawl |
Certain utility pages are correctly excluded from search |
Intentional exclusion; not a discovery problem for core services |
| 28 duplicate meta descriptions |
Some pages share the same description text |
Affects reporting hygiene more than the primary click-capture patterns |
| Broken internal links (3 URLs) |
A few internal links point to missing pages |
Small count; not driving the sitewide visibility story |